Introduction to Media.net
Media.net is a leading ad tech company comprising of 800+ employees exclusively focused on developing innovative monetization products for digital publishers. By revenue, Media.net runs the #2 largest contextual ads program globally and work as the trusted advisor to top management across various large publishers.
They have a global footprint of offices spread across New York, Los Angeles, Dubai, Mumbai, Bangalore and Zurich. Some of their publisher clients include Forbes, Hearst, Meredith, Yahoo, MSN, Reuters, Kiplinger, The Street, Ziff Davis, NY Daily News and many more.
There’s quite a bit of information about AdSense, but not so much about Media.net ads. Sure, there are loads of bloggers trying to cash in on the “alternatives to AdSense” topic and include Media.net as an option… but very few people have demonstrated that Media.net actually makes them serious money.
I’m writing this to show you that Media.net can generate a great deal of revenue for a website.
You need a lot of traffic to actually make this thing work. A few hundred page views daily isn’t going to get you nowhere.
A high percentage of your visitors must be from the US, UK and Canada. This is a problem for most of us when it comes to making any good out of Media.net and I think they actually need to adjust this strict rule.
Also if your visitors are mostly bloggers, webmasters and tech savvy people who recognize an advert when the see one, PPC most likely won’t work for you.
Better than AdSense?
In some sense, maybe yes but not completely. The fact that each publisher has an account manager to work with is a plus and I really like that. You’ve got to be earning 25 Euros weekly from AdSense before you have access to direct email support. And when you talk about the earnings, I really can’t say which pays better. It’s hard to judge… I can only say it’s almost as good as AdSense though other people may have a different point of view.
- Dedicated customer service representative
With your account you get a customer service rep with whom you can email. They respond within 24 hours (often much faster). They will also make suggestions to improve performance.
- High converting ad design options
The ad units look like navigation menus. This is brilliant because it results in a very high CTR. That said, it’s a 2-click revenue system, which means you only earn revenue on the landing page to which the ad sends visitors once the second link is clicked.
Nevertheless, when it’s all set up right and properly optimized, you can still earn great revenue despite the 2-click process.
- Large ad options
I love the 600×250 and 300×600 ad units. They perform well.
- You’re permitted to place Media.net ads in sticky or fixed sidebar zones
This is a HUGE benefit. You cannot place AdSense ads in a floating/fixed/sticky sidebar zone, but you can place Media.net ads in these zones.
- View live ad impression count
This feature doesn’t help you earn, but it’s kind of cool. When you log into your Media.net dashboard, there’s a live impressions real-time counter. You can actually see the number of impressions increase while in the dashboard.
Media.net Wish List
- Real-time revenue reporting
You have to wait until the following day to find out how much revenue you generated the day before. I don’t like this. I like seeing how I’m doing throughout the day… especially when testing new ads.
- Better revenue metrics and data
The degree of detail in the reporting is pretty weak. For example, you can’t track revenue on a URL-basis like you can with AdSense. I love being able to see how much I’m making from individual URLs, but unfortunately I have to speculate with Media.net. Overall, their reporting features aren’t nearly as detailed as AdSense.
- Many ads are a 2-click revenue model
I’ve alluded to this above. For many of the ad formats, you don’t get paid until the second ad is clicked. Obviously it would be better to get paid from the first click.